When it comes to advertising, one of the most important things a company can do is to grab the attention of the viewer. At times, they may do so in an unusual way, and that is obviously what is taking place in this advert. In fact, it will grab your attention and keep it throughout the ad.
Not only is it important for an advertiser to get you to pay attention, they also want you to remember what it is they are offering as well. Those two factors come together brilliantly in this ad from Kmart. When you see it, you will have no doubt what they are trying to sell you and you will remember it for a very long time.
There is some rumor that this advert was almost pulled from being shown but in the end, they decided to go with it. It’s a good thing too, because it keeps us thinking about them and even lets us know about an option they offer that we may not have known before.